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True North Grid (ISA Media Collective)

Co-op omnichannel media flights (Vector 1 & Vector 2), creative asset specifications, flight intake forms, and proof-of-performance reports.

How True North Grid Works: Vector 1 (Local Community Pulse) & Vector 2 (Regional Metro Reach)

5 min read Updated 2026-10-28

True North Grid pools member buying power across a 14-day local Vector 1 flight and a 30-day regional Vector 2 flight — with a mandatory 10-business-day lead time before launch.

True North Grid is the ISA Media Collective co-op: it pools member buying power to run omnichannel media flights at co-op rates.

Vector 1 is a 14-day Local Community Pulse flight: a 1/4-page local community newspaper ad, 30-second streaming audio spots, and local digital venue screens across up to 3 zip codes.

Vector 2 is a 30-day Regional Metro Reach flight: regional print, Connected TV living-room commercials, metro streaming audio, and regional DOOH venue/transit screens.

There is a mandatory 10-business-day lead time before launch for creative intake, pre-flight review, and scheduling on all Vector flights.

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